Privacy policy
Prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR) and the Law on Legal Protection of Personal Data of the Republic of Lithuania.
1. Identity and contact details of the data controller
Company name: MB “Baltic Bio Fusion”
Company code: 306686071
Phone number: +370 601 51825
Address: V. Nagevičiaus g. 3, LT-08237 Vilnius
Email: info@balticbiofusion.com
2. Purposes, categories, and legal basis for processing personal data
| Nr. | Objective | Data processed | Legal basis (Article 6 of the GDPR) | Storage period |
| 2.1 | E-commerce order fulfillment | First name, last name, email address, phone number, delivery address, payment information | Article 6(1)(b) (performance of a service contract) | 10 years (Accounting Act) |
| 2.2 | Customer inquiry management (contact form) | Name, email address, message content | Article 6(1)(f) (legitimate interest) | 12 months after receipt of the request |
| 2.3 | Direct marketing (newsletters) | Name, email | Article 6(1)(a) (consent) | Until consent is withdrawn or 2 years after last activity |
| 2.4 | Website analysis (statistics) | IP address, browsing data, cookie ID | Article 6(1)(f) (legitimate interest) | 26 months (as specified by Google Analytics) |
| 2.5 | Fraud prevention and security | IP, device information, purchase history | Article 6(1)(f) (legitimate interest) | 2 years |
Withdrawal of consent: You can withdraw your consent to the processing of data for direct marketing purposes at any time by clicking “Unsubscribe” in the email or by sending an email to the data controller.
3. Data recipients (or categories thereof)
Payment service providers: [UAB “Paysera”] – payment processing.
Couriers / parcel services: [DPD Lietuva, Omniva, LP Express] – for the delivery of goods.
Accounting and bookkeeping services: [UAB „B1.lt“].
IT hosting and email service providers: [Google Cloud EEA regions / Hostinger].
Marketing and analytics tools: Google Analytics (Google Ireland Ltd.), Meta Pixel (Meta Platforms Ireland Ltd.) and other extensions are installed on the website.
The data provided is necessary for the performance of the relevant service.
4. Transfer of data outside the EEA
Data may be processed by service providers (e.g., Google LLC) in the US or other non-EEA countries. In such cases, we ensure that appropriate safeguards are in place (Standard Contractual Clauses approved by the European Commission or equivalent).
5. Cookies
Detailed information is provided in the Cookie Policy. Key provisions:
Essential cookies – for website functionality;
Analytical cookies – statistics (with consent);
Marketing cookies – personalised advertising (with consent).
When you visit the website for the first time, a cookie notification bar is displayed; we do not use non-essential cookies without your consent.
6. Rights of data subjects
You have the right to:
obtain confirmation as to whether we process your data;
access your personal data;
request that they be corrected, deleted (“right to be forgotten”) or restricted;
object to processing where it is based on legitimate interest;
withdraw consent at any time;
receive data in a structured, commonly used format and (if technically feasible) transfer it to another controller.
To exercise your rights, please contact us by email at info@balticbiofusion.com
7. Mandatory submission of data
Personal data necessary for the conclusion of a contract or required by law (e.g., first name, last name, address, payment information) is mandatory; without it, we will not be able to conclude a contract and fulfill the order. Other data (e.g., marketing) is provided voluntarily.
8. Automated decision-making
We do not engage in automated decision-making or profiling that produces legal or similarly significant effects.
9. Changes to the privacy policy
The policy may be updated to reflect changes in our practices or legislation. The date of the update is indicated at the bottom of this document. We recommend that you review the policy periodically.
Last updated: [2025-07-23]
If you have any questions, please contact us: info@balticbiofusion.com